Overview

Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy.

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9781349330560

Table of Contents

Reviews

'Resource scarcity and climate change are becoming increasingly important for security policies. This book shows how both industrialized and emerging countries can contribute to the responsible handling of limited raw materials and thereby help prevent future international conflicts.' Professor Dr Friedbert Pfluger, Director, European Centre for Energy and Resource Security (EUCERS), King's College London 'The book shows that green growth has long since been a reality in all of Germany's industries. With 16% of the world markets for green technologies and products, German companies are leaders in this area and thereby make a major contribution to global environmental and climate protection.' Dr Werner Schnappauf, Director General and Member of the Presidential Board of the Federation of German Industries (BDI) 'The global economic model is undergoing fundamental 'green' transformations with unprecedented speed and scale. The world's economic landscape and national strengths would be reshuffled under the 'green economy'! Presenting a detailed and in-depth account of the current conditions and outlook of the 'green economy', the book is of strategic significance to readers interested in the area!' Zhang Xingsheng, Managing Director, North Asia,The Nature Conservancy

Author Information

ROLAND BERGER STRATEGY CONSULTANTS, founded in 1967, is one of the world's leading strategy consultancies. Roland Berger Strategy Consultants recruits, develops and retains the most outstanding analytical and creative minds, fostering their development in a way that enhances their value to our clients, to themselves and to the firm. The organization publishes the market leading think:act executive magazine, presenting new perspectives on top issues for CEOs. They have since developed the think:act International Management Knowledge, book series.

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