Overview
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.
Full Product Details
Author: CEO E Freya Williams ,
Kelly Bourquin
Publisher: Gildan Media Corporation
Imprint: Gildan Media Corporation
Edition: Unabridged edition
Dimensions:
Width: 13.50cm
, Height: 1.80cm
, Length: 14.70cm
Weight: 0.159kg
ISBN: 9781469095868
ISBN 10: 1469095866
Publication Date: 05 April 2016
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
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Reviews
""A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability."" -- ""Kirkus Reviews"" ""A fascinating account, well-written, thoughtful, and loaded with rich anecdotes."" -- ""Globe and Mail (Toronto)"" ""Making sustainability relevant to the mainstream...A very readable work on a subject that often receives a dull treatment."" -- ""The Irish Times (Dublin)""
"""A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability."" -- ""Kirkus Reviews"" ""A fascinating account, well-written, thoughtful, and loaded with rich anecdotes."" -- ""Globe and Mail (Toronto)"" ""Making sustainability relevant to the mainstream...A very readable work on a subject that often receives a dull treatment."" -- ""The Irish Times (Dublin)"""
Author Information
E. Freya Williams has a mission to help move sustainable business, behaviors, and brands into the mainstream. A communications and business strategist, she has advised organizations including Coca-Cola, Unilever, the United Nations, and many others on how to incorporate sustainability, responsibility, and social good into their brands. Williams has experience building her own sustainable business as cofounder of OgilvyEarth, the sustainability and CSR communications practice within the global agency network Ogilvy & Mather. She is currently North American CEO of Futerra, a sustainability communications and consulting firm. A native Briton, Williams has lived in the United States since 2000. She and her husband and two children divide their time between New York and Pennsylvania's Delaware Valley. Kelly Bourquin had been a teacher for eighteen years before stepping out to pursue acting full time. Nearly all her life has been spent seeking new places and new experiences to bring back to the classroom or imagining new and exciting places for the children to visit.
