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9781469095851

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"""A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability."" -- ""Kirkus Reviews"" ""A fascinating account, well-written, thoughtful, and loaded with rich anecdotes."" -- ""Globe and Mail (Toronto)"" ""Making sustainability relevant to the mainstream...A very readable work on a subject that often receives a dull treatment."" -- ""The Irish Times (Dublin)"""

""A densely referenced and immersive endorsement for the durability and humanitarianism of business ventures retrofitted for sustainability."" -- ""Kirkus Reviews"" ""A fascinating account, well-written, thoughtful, and loaded with rich anecdotes."" -- ""Globe and Mail (Toronto)"" ""Making sustainability relevant to the mainstream...A very readable work on a subject that often receives a dull treatment."" -- ""The Irish Times (Dublin)""

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E. Freya Williams has a mission to help move sustainable business, behaviors, and brands into the mainstream. A communications and business strategist, she has advised organizations including Coca-Cola, Unilever, the United Nations, and many others on how to incorporate sustainability, responsibility, and social good into their brands. Williams has experience building her own sustainable business as cofounder of OgilvyEarth, the sustainability and CSR communications practice within the global agency network Ogilvy & Mather. She is currently North American CEO of Futerra, a sustainability communications and consulting firm. A native Briton, Williams has lived in the United States since 2000. She and her husband and two children divide their time between New York and Pennsylvania's Delaware Valley.

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