Overview

This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model. 

Full Product Details

Author:   Jochen Strähle
Publisher:   Springer Verlag, Singapore
Imprint:   Springer Verlag, Singapore
Edition:   Softcover reprint of the original 1st ed. 2017
Dimensions:   Width: 15.50cm , Height: 1.60cm , Length: 23.50cm
Weight:   0.474kg
ISBN:  

9789811096181

ISBN 10:   981109618
Pages:   291
Publication Date:   22 April 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Green Fashion Retail.- Key Aspects of Sustainability in the Fashion Retail.- Closed Loop Production- A Literature Review.- Impact on Sustainablity: Production vs. Consumption.- Sustainable Manufacturing for Fashion Retailers.- Impact of Sustainable Manufacturing Standards for Retail Brands.- The Prosumer Concept in Fashion Retail: Potentials and Limitations.- The Second Hand Market for Fashion Products.- Collaborative Consumption 2.0: An Alternative to Fast Fashion Consumption?.- Cross Industry Learnings: What Fashion Retail can learn from the Used Car Industry?.- The Value Chain of a Branded Second Hand Store--Possible Activities to Be Integrated by a Conventional Fashion Brand.- Case Study: Loop Extension at Filippa K..- The Role of Social Media for a Sustainable Consumption.- Potentials of a Fashion FTrace App.- Case Study: Total Transparency at Honestby.com.

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