Overview

A companion book, Great Ideas in Retailing, contains: 1.      Exercises (1 per chapter)–suitable to be handed in for grading or for class discussion. 2.      Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion. 3.      Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments. 4.      A team assignment broken down into 7 parts (This involves developing and implementing a plan for establishing a retail store).   Note: Teaching notes are available for Great Ideas in Retailing.

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9780136087991

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