Overview

Great Ideas in Teaching Retailing: A Case and Exercises Book is specifically designed to accompany Retail Management: A Strategic Approach, 10th Edition.     Great Ideas in Teaching Retailing: A Case and Exercises Book is divided into three parts: Long cases–This section consists of 6 cases ranging in length from 3-7 pages. All of these cases, including the shorter ones, are suitable as major class assignments. You may wish to assign them for presentation by teams. Short cases–This section is comprised of 37 shorter cases that are generally 2-3 pages in length. These are suitable for shorter assignments or for in-class discussion. Chapter-Based Exercises–There is one exercise per chapter (suitable for assignments and for in-class discussion) as well as an integrative case (suitable for a team presentation).

Full Product Details

9780131870246

Table of Contents

Reviews

Author Information

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available