Overview

Fundraising doesn't have to feel like guesswork-there's a smarter, steadier way to grow. In Grass Roots Fundraising, nonprofit coach Murry Truax breaks down the essentials of building a healthy, repeatable fundraising system-one that helps your team raise more with less stress. Drawing on over 40 years of small business experience and three decades as a volunteer fundraiser, Truax combines real-world business principles with proven nonprofit practices to help organizations design a clear, actionable plan for success. Step by step, he shows how to plan your year, engage your board, write stronger grants, and connect with donors in ways that last. Inside, you'll learn how to: Build a simple fund development plan that actually works Organize events that raise money and build relationships Keep donors engaged with clear, consistent follow-up Forecast income, track progress, and communicate wins Whether you're a one-person shop or part of a growing team, this guide helps you bring structure, confidence, and results to your fundraising-so you can spend less time scrambling and more time making impact.

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