Overview

 Graphis Typography 4 The more that people communicate the greater the need for better typography. Graphis Typography 4 rejuvenates the passion for the visually attractive designs that help communicate the messaging, tone, and sentiment of a design piece.Typography is so much more than just choosing beautiful fonts: it's a vital component of user interface design. Good typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product's overall tone. This book is essential for all those who wish to create promotional material and advertising. With this they can learn how to truly speak to their audience, influence mood and feelings, and grab their audience's attention.

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9781931241687

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B. Martin Pedersen,  Graphis CEO, publisher, designer, and editorial director, has earned industry praise for his elegant and timeless design. At Graphis, his prestigious international juried award competitions for Design, Advertising, Photography, Illustration, and New Talent recognize outstanding global talents. As a publisher, he produces the finest quality design industry books on the planet. Pedersen is the recipient of some of the industry's highest honorary titles alongside numerous awards from the AIGA, Art Directors Club, and Type Directors Club. Notable honors include the Society of Publication Designers inaugural Herb Lubalin Award for Excellence in Editorial Design, the Columbia University National Magazine Award for the Best Designed Magazine of the Year, and the AIGA Gold Medal for Lifetime Achievement in Design. He is an inductee into the Art Directors Club Hall of Fame and an Alliance Graphique International (AGI) member.

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