Overview

Learning by doing is the best way to get to grips with new ideas, and graphic design is no different. Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as you’re learning them so they become second nature. Covering all the introductory topics a designer needs to know – from working with colour and layout, to editing images and designing apps – this fully updated edition of the hugely popular Graphic Design Essentials includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals. This new edition includes: - Coverage of Adobe Illustrator, Photoshop and InDesign - Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia - Smaller supporting activities alongside major project exercises - New design formats, including apps and infographics - Downloadable resources to use within the software instruction

Full Product Details

9781350075047

Table of Contents

Reviews

A comprehensive introduction to fundamental design skills with instructional lessons in technology. The accessible tone makes the text easy to read, and the tutorials are well planned and easy to execute. -- Elizabeth DeLuna, Professor of Graphic Design, St John's University, USA Joyce Walsh takes readers on a step-by-step visual journey into graphic design principles and techniques. Featuring visual examples, exercises and best practices, Graphic Design Essentials: With Adobe Software is a great resource for design educators, students and anyone interested in an introduction to design basics and the tools to realise their ideas. -- Danah Abdulla, Graphic Design Programme Director, University of the Arts London, UK

A comprehensive introduction to fundamental design skills with instructional lessons in technology. The accessible tone makes the text easy to read, and the tutorials are well planned and easy to execute. -- Elizabeth DeLuna, Professor of Graphic Design, St John's University, USA Joyce Walsh takes readers on a step-by-step visual journey into graphic design principles and techniques. Featuring visual examples, exercises and best practices, Graphic Design Essentials: With Adobe Software is a great resource for design educators, students and anyone interested in an introduction to design basics and the tools to realise their ideas. -- Danah Abdulla, Graphic Design Programme Director, University of the Arts London, UK A relevant and interesting approach to delivery of graphic design skills from a technical perspective. Students will undoubtedly relish the application of software skills within the text, and Walsh cites interesting examples to convey principles. * Marc Austin, University of Wolverhampton, UK *

Author Information

Joyce Walsh is a Professor at Boston University, USA.

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