Overview
In many ways, Google is the prototype of a successful twenty-first century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the largest corporate foundation in the US. Following in the footsteps of her bestselling Warren Buffett Speaks --written in a conversational style that successfully captures the essence of these business leaders--Janet Lowe reveals the amazing story behind one of the most important new companies of our time by exploring the people and philosophies that have made Google a global phenomenon in less than 15 years. She offers an engaging look at how its founders transformed their vision of a better Internet search engine into a business colossus with about $16 billion in annual revenue. Lowe discusses the values that drive Brin and Page--both living fairly modest lives despite each having a net worth of over $15.9 billion--and details how they have created a culture that fosters fun, yet keeps Google at the forefront of technology through relentless R&D investments and imaginative partnerships with organizations such as NASA. Examining Google's breakthrough business strategies which transformed online advertising and changed the way we look at corporate responsibility and employee relations, we see why Google may be a harbinger of where corporate America is headed. Also addressed are controversies surrounding Google, such as copyright infringement, antitrust concerns and personal privacy. What started out as a university research project conducted by Sergey Brin and Larry Page has ended up revolutionizing the world. Google Speaks shows you how their drive and determination have allowed them to create one of today's most powerful companies.
Full Product Details
Author: Janet Lowe ,
Sean Pratt
Publisher: Gildan Media Corporation
Imprint: Gildan Media Corporation
ISBN: 9798200646388
Publication Date: 28 April 2009
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: Available To Order
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Reviews
"""Google Speaks is a wealth of information. It is a book that everyone who enjoys using the Internet should read."" -- "" EzineArticles.com"" ""Google is my rapid response research assistant. It's the Swiss Army knife of information retrieval."" -- ""Lloyd Grove, columnist, Portfolio.com"" ""Google rocks. It raised my perceived IQ by about 20 points."" -- ""Wes Boyd, President of Moveon.Org"" ""It's not hard to see that Google is a phenomenal company...At Geico, we pay these guys a whole lot of money for this and that key word."" -- ""Warren Buffett"" ""Who's afraid of Google? Everyone."" -- ""Wired magazine"" ""Writers of the past had absinthe, whiskey or heroin. I have Google. -- ""Michael Chabon"""
Author Information
Janet Lowe is the author of the bestselling Warren Buffett Speaks, Jack Welch Speaks, and Bill Gates Speaks, all from Wiley. Her articles have appeared in such publications as Newsweek, the Christian Science Monitor, the Los Angeles Times, and the San Francisco Chronicle. Sean Pratt, a working actor for over twenty-five years, has performed at numerous regional theaters around the country. He is the author of To Be or Wanna Be, and he has recorded over seven hundred books in just about every genre, earning eight AudioFile Earphones Awards and four Audie Award nominations.
