Overview

Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you'll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4! Highlights include: 1) Setup 2) Events 3) Tags 4) Website evaluation 5) Ad campaigns 6) E-commerce tracking 7) App data 8) Custom reports 9) BigQuery 10) Troubleshooting 11) Administration

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9781493227686

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Author Information

Markus Vollmert is the founder and managing director of the Cologne-based digital marketing agency luna-park. luna-park supports clients from all industries in analytics and tag management and is a certified Google Analytics partner. Analyzing and tracking online users is Markus's mission, and he shares his knowledge not only through books but also as a speaker at numerous online marketing events.

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