Overview

This book shows readers how to use the Free Google Analytics service to analyze and improve the quality of their Web content. It covers the latest release Google Analytics 2.0 explaining the concepts behind analytics, how to set up Google Analytics, how to choose goals and filters, how to read Google Analytics reports and graphs, and how to use that information to improve Web site performance. It also includes more in depth information for an audience beyond beginners, including advanced tips and suggestions on how to get more from the reports that Google Analytics makes available to Webmasters, filter management, search engine marketing, content performance, and more. When Google launched the Google Analytics service, the response was a quarter of a million new accounts overnight; today, Google Analytics is one of the most popular and useful Web analytics programs available.

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9786611100148

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