Overview
The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes listeners behind the scenes at some of the world's most famous brands--from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan--to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber. In this book, listeners will learn about how brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growth; the Seven Steps of Meaningful Marketing, including ""Think Citizens Not Consumers,"" ""Solve Problems from the Everyday to the Epic,"" and ""People are the New Media""; and how brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love. The Good Is the New Cool Guide to Meaningful Marketing earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 companies, seeking to ride the winds of change and market in a better, more meaningful way.
Full Product Details
Author: Bobby Jones ,
Afdhel Aziz ,
E Kojo Andrews ,
E Kojo Andrews
Publisher: Ascent Audio
Imprint: Ascent Audio
Edition: Unabridged edition
ISBN: 9798228584761
Publication Date: 23 December 2025
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: In Print
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Author Information
Bobby Jones is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a cofounder of Conspiracy of Love, Good Is the New Cool, and RIVET, and inspires audiences through keynotes and workshops to find fulfillment in their work. Afdhel Aziz is the Chief Purpose Officer of Conspiracy of Love, a global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondelez, Microsoft, and more. He is also the cofounder of Good Is the New Cool, a creative studio and incubator. A narrator of numerous urban thriller, urban romance, and paranormal romance novels, E. Kojo Andrews is an avid reader and vivid storyteller. Originally from Detroit and currently residing in the surrounding area, his worldview was shaped by his time at Howard University and the Washington DC area. In his spare time, he enjoys writing code for freelance projects, singing at karaoke incredibly well, and mutually harassing his friend's cats. A narrator of numerous urban thriller, urban romance, and paranormal romance novels, E. Kojo Andrews is an avid reader and vivid storyteller. Originally from Detroit and currently residing in the surrounding area, his worldview was shaped by his time at Howard University and the Washington DC area. In his spare time, he enjoys writing code for freelance projects, singing at karaoke incredibly well, and mutually harassing his friend's cats. When he was seven, David Sadzin's first grade teacher gave him a paragraph to read out loud. She interrupted him halfway to proclaim him ""The Ringmaster"" in his class's musical extravaganza about the circus. He's been using his voice to get out of trouble ever since. After a few intense years on New York's stages, performing traditional and experimental theater, improv, and sketch comedy, he's now settled comfortably in front of the mic in his home studio in Brooklyn.
