Overview
In the Good is the New Cool Guide to Conscious Business, conscious capitalism experts Afdhel Aziz and Bobby Jones deliver all of the knowledge and tools needed to discover, design, and deploy sustainable and inclusive growth within any organization. This book draws on stories, insights, and case studies from leaders at successful purpose-driven corporations around the world, from Fortune 500 giants like Unilever and Procter to tech disruptors like Tesla, Microsoft, and Airbnb, as well as beloved brands like Lego, Adidas, and Patagonia. In the last decade, corporations were required to meet the digital age's challenges and opportunities. Today, corporations must meet the purpose-based demands of consumers, employees, and investors--or get left behind. In this book, listeners will learn about: ● The seven qualities of an inspiring and motivating purpose statement ● Harnessing nine principles of purpose, including ""Purpose doesn't have to be political,"" ""Purpose is about putting your money where your mission is,"" and ""Purpose is about measuring what you treasure"" ● Understanding the rise of impact investors and measuring the ROI of purpose-based corporate initiatives
Full Product Details
Author: Bobby Jones ,
Afdhel Aziz ,
E Kojo Andrews ,
E Kojo Andrews
Publisher: Ascent Audio
Imprint: Ascent Audio
Edition: Unabridged edition
ISBN: 9798228584785
Publication Date: 02 December 2025
Audience:
General/trade
,
General
Format: Audio
Publisher's Status: Active
Availability: In Print
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Author Information
Bobby Jones is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a cofounder of Conspiracy of Love, Good Is the New Cool, and RIVET, and inspires audiences through keynotes and workshops to find fulfillment in their work. Afdhel Aziz is the Chief Purpose Officer of Conspiracy of Love, a global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, Mondelez, Microsoft, and more. He is also the cofounder of Good Is the New Cool, a creative studio and incubator. A narrator of numerous urban thriller, urban romance, and paranormal romance novels, E. Kojo Andrews is an avid reader and vivid storyteller. Originally from Detroit and currently residing in the surrounding area, his worldview was shaped by his time at Howard University and the Washington DC area. In his spare time, he enjoys writing code for freelance projects, singing at karaoke incredibly well, and mutually harassing his friend's cats. A narrator of numerous urban thriller, urban romance, and paranormal romance novels, E. Kojo Andrews is an avid reader and vivid storyteller. Originally from Detroit and currently residing in the surrounding area, his worldview was shaped by his time at Howard University and the Washington DC area. In his spare time, he enjoys writing code for freelance projects, singing at karaoke incredibly well, and mutually harassing his friend's cats. When he was seven, David Sadzin's first grade teacher gave him a paragraph to read out loud. She interrupted him halfway to proclaim him ""The Ringmaster"" in his class's musical extravaganza about the circus. He's been using his voice to get out of trouble ever since. After a few intense years on New York's stages, performing traditional and experimental theater, improv, and sketch comedy, he's now settled comfortably in front of the mic in his home studio in Brooklyn.
