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9780593834930

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Reviews

“The book connects with a wide audience by leveraging Taylor Swift’s influence, showing how her story offers powerful insights for anyone looking to pursue their dreams with intention, clarity, and resilience.” —Jenny Fleiss, cofounder of Rent the Runway

“The book connects with a wide audience by leveraging Taylor Swift’s influence, showing how her story offers powerful insights for anyone looking to pursue their dreams with intention, clarity, and resilience.” —Jenny Fleiss, cofounder of Rent the Runway “Merging basic business advice with nontraditional marketing strategies, including a “unite and lead” approach to influencing that she terms “white psyops,” O’Sullivan lays out an accessible road map to achievement.” —Publishers Weekly

Author Information

Sinéad O’Sullivan has an MBA from Harvard Business School where she formerly served as the chief strategist of the HBS Institute for Strategy and Competitiveness, working with top business economists, global CEOs, prime ministers, and financiers. She has also worked at Massachusetts Institute of Technology’s Sloan School of Management and was a professor at Illinois Institute of Technology’s Stuart School of Business. She has served as an aerospace engineer and a human spaceflight designer at NASA and its Jet Propulsion Laboratory. Her writing has appearing in The New Yorker, Financial Times, FT Alphaville, Vogue, British Vogue, and The Currency. She is the cofounder of a global investment fund and is in the top 0.01 percent of Taylor Swift fans worldwide, as ranked on Spotify. She splits her time between London and Boston.

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