Overview

Full Product Details

9780230616875

Table of Contents

Reviews

<p>&#160;&#8220;In the emerging world of extreme transparency, customers and employees will trust companies that are truly making a difference in their lives. Being good will trump looking good. This book clearly outlines winning brand values and the behaviors that lead to that most precious bond: trust.&#8221;--Stephen Quinn, Executive Vice President and Chief Marketing Officer, Wal-Mart<p>&#160;<p>&#8220;With their &#8216;Four Cornerstones of the Conscious Corporation&#8217; framework, the authors have laid out a clear and compelling vision of a new, more effective way of doing business. Corporate leaders who hope to own the future will heed their advice.&#8221;--Justin B. Smith, President, The Atlantic<p>&#160;<p>&#8220; Good for Business is an excellent guide that shows how transparency and engagement can positively impact a company&#8217;s reputation. Readers can immediately employ the lessons revealed in the book.&#8221;--Steve Fludder, Vice President, ecomagination, GE<p>&#160;

<p> In the emerging world of extreme transparency, customers and employees will trust companies that are truly making a difference in their lives. Being good will trump looking good. This book clearly outlines winning brand values and the behaviors that lead to that most precious bond: trust. --Stephen Quinn, Executive Vice President and Chief Marketing Officer, Wal-Mart<p> <p> With their 'Four Cornerstones of the Conscious Corporation' framework, the authors have laid out a clear and compelling vision of a new, more effective way of doing business. Corporate leaders who hope to own the future will heed their advice. --Justin B. Smith, President, The Atlantic<p> <p> Good for Business is an excellent guide that shows how transparency and engagement can positively impact a company's reputation. Readers can immediately employ the lessons revealed in the book. --Steve Fludder, Vice President, ecomagination, GE<p> <p> Good for Business blazes a trail for corporate executives who want to succeed in the new economy. The authors offer a big-picture vision about the need for a more holistic and humanized view of the corporation, and they provide specific suggestions on how to adapt to a world of empowered consumers, heightened transparency, and changed requirements for leaders. A must read for everyone in the C-suite and all who aspire to get there! --Dan Esty, Yale University and author of Green to Gold<p> Discussion centers on replacing vision statements with useful statements of direction...The authors provide practical steps to implement these ideas and include real-world examples...Recommended. -- Choice

In the emerging world of extreme transparency, customers and employees will trust companies that are truly making a difference in their lives. Being good will trump looking good. This book clearly outlines winning brand values and the behaviors that lead to that most precious bond: trust. Stephen Quinn, Executive Vice President and Chief Marketing Officer, Wal-Mart With their Four Cornerstones of the Conscious Corporation' framework, the authors have laid out a clear and compelling vision of a new, more effective way of doing business. Corporate leaders who hope to own the future will heed their advice. Justin B. Smith, President, The Atlantic Good for Business is an excellent guide that shows how transparency and engagement can positively impact a company's reputation. Readers can immediately employ the lessons revealed in the book. Steve Fludder, Vice President, ecomagination, GE Good for Business blazes a trail for corporate executives who want to succeed in the new economy. The authors offer a big-picture vision about the need for a more holistic and humanized view of the corporation, and they provide specific suggestions on how to adapt to a world of empowered consumers, heightened transparency, and changed requirements for leaders. A must read for everyone in the C-suite and all who aspire to get there! Dan Esty, Yale University and author of Green to Gold Discussion centers on replacing vision statements with useful statements of direction The authors provide practical steps to implement these ideas and include real-world examples Recommended. Choice In the emerging world of extreme transparency, customers and employees will trust companies that are truly making a difference in their lives. Being good will trump looking good. This book clearly outlines winning brand values and the behaviors that lead to that most precious bond: trust. --Stephen Quinn, Executive Vice President and Chief Marketing Officer, Wal-Mart With their 'Four Cornerstones of the Conscious Corporation' framework, the authors have laid out a clear and compelling vision of a new, more effective way of doing business. Corporate leaders who hope to own the future will heed their advice. --Justin B. Smith, President, The Atlantic Good for Business is an excellent guide that shows how transparency and engagement can positively impact a company's reputation. Readers can immediately employ the lessons revealed in the book. --Steve Fludder, Vice President, ecomagination, GE Good for Business blazes a trail for corporate executives who want to succeed in the new economy. The authors offer a big-picture vision about the need for a more holistic and humanized view of the corporation, and they provide specific suggestions on how to adapt to a world of empowered consumers, heightened transparency, and changed requirements for leaders. A must read for everyone in the C-suite and all who aspire to get there! --Dan Esty, Yale University and author of Green to Gold Discussion centers on replacing vision statements with useful statements of direction...The authors provide practical steps to implement these ideas and include real-world examples...Recommended. -- Choice In the emerging world of extreme transparency, customers and employees will trust companies that are truly making a difference in their lives. Being good will trump looking good. This book clearly outlines winning brand values and the behaviors that lead to that most precious bond: trust. --Stephen Quinn, Executive Vice President and Chief Marketing Officer, Wal-Mart With their 'Four Cornerstones of the Conscious Corporation' framework, the authors have laid out a clear and compelling vision of a new, more effective way of doing business. Corporate leaders who hope to own the future will heed their advice. --Justin B. Smith, President, The Atlantic Good for Business is an excellent guide that shows how transparency and engagement can positively impact a company's reputation. Readers can immediately employ the lessons revealed in the book. --Steve Fludder, Vice President, ecomagination, GE

Author Information

ANDREW BENETT is CEO of Euro RSCG NY and Global Chief Strategy Officer of Communications firm Euro RSCG Worldwide. His work has been published in Brandweek, Adweek, and Adage. ANN O'REILLY is Content Director of Euro RSCG's Knowledge Exchange. She is co-author, with Marian Salzman and Ira Matathia, of The Future of Men (Palgrave Macmillan, 2005) and Buzz (Wiley& Sons/Brandweek Books, 2003). GREG WELCH is a Global Practice Leader at Spencer Stuart. He is co-founder of the M50 marketing group and creator of Spencer Stuart's annual CMO Summit, which has been featured on CNBC and in WSJ and BusinessWeek. CAVAS GOBHAI is a former CEO of Synectics, Inc. and a leading business consultant specializing in corporate strategy, creativity, and collaboration.

Tab Content 6

Countries Available