Overview

From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men-era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people--and engaging them in the cause.

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Bill Novelli is a Distinguished Professor of the Practice in Georgetown University's McDonough School of Business, where he started and oversees the Business for Impact center, and is cofounder of Porter Novelli, one of the first social marketing companies, and now a global PR agency. Formerly, he was the CEO of AARP, the president of the Campaign for Tobacco-Free Kids, and the COO of CARE USA. He is coauthor of Fifty Plus: Give Meaning and Purpose to the Best Time of Your Life, Managing the Older Worker: How to Prepare for the New Organizational Order, and editor of A Roadmap for Success: Transforming Advanced Illness Care in America. Jim Clifton is Chairman and CEO of Gallup and bestselling author of The Coming Jobs War and Born to Build. His most recent innovation, the Gallup World Poll, is designed to give the world's 7 billion citizens a voice in virtually all key global issues. Under Clifton's leadership, Gallup has expanded from a predominantly U.S.-based company to a worldwide organization with 40 offices in 30 countries and regions. Jim Harter, Ph.D, is Chief Scientist--Workplace for Gallup. He has led more than 1,000 studies of workplace effectiveness, including the largest ongoing meta-analysis of human potential and business unit performance. The best-selling author of 12: The Elements of Great Managing and Wellbeing: The Five Essential Elements, Harter has also published articles in many prominent business and academic journals. Jo Ann Jenkins is chief executive officer of AARP, the world's largest nonprofit, nonpartisan membership organization dedicated to social change and helping people 50 and over to improve the quality of their lives. Prior to her appointment as CEO, Jenkins served as their chief operating officer and before that, was president of AARP Foundation, AARP's affiliated charity. Mike Lenz has been an audiobook narrator and voice actor for more than fourteen years. Having narrated titles in genres ranging from fiction, entertainment, science, and children's literature to Christian, business, self-help, and history, Mike loves bringing nonfiction and fiction stories to life with his engaging, confident, and trustworthy voice. Mike's broad background includes voicing commercials, eLearning projects, real estate videos, corporate and web-based videos, and brand imaging, appearing in regional and national television commercials as an on-camera talent, and serving as the mayor of his hometown of Saratoga Springs, New York. Mike is also a Voice Arts Award-nominated podcast producer as well as an author. He is a frequent speaker at learning and voice-over conferences. Mike currently lives in Saratoga Springs, New York, with his wife and four children.

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