Going to the Mines to Look for Diamonds: Experimenting with Military Recruiting Stations in Malls

Author:   Ronald D. Fricker
Publisher:   RAND
ISBN:  

9780833034434


Pages:   149
Publication Date:   02 January 2004
Format:   Paperback
Availability:   Available To Order   Availability explained
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Going to the Mines to Look for Diamonds: Experimenting with Military Recruiting Stations in Malls


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Overview

Decribes RAND's evaluation of the performance of the first year of operation of a prototype marketing-enchanced recruting station located in Potomac Mills outlet mall in Northern Virigina

Full Product Details

Author:   Ronald D. Fricker
Publisher:   RAND
Imprint:   RAND
Dimensions:   Width: 15.50cm , Height: 0.90cm , Length: 22.90cm
Weight:   0.313kg
ISBN:  

9780833034434


ISBN 10:   083303443
Pages:   149
Publication Date:   02 January 2004
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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