Overview

Full Product Details

Author:   Jeremy Goldman
Publisher:   HarperCollins Focus
Imprint:   Amacom
Edition:   Special ed.
Dimensions:   Width: 6.00cm , Height: 0.90cm , Length: 9.00cm
Weight:   0.001kg
ISBN:  

9780814432556

ISBN 10:   0814432557
Pages:   288
Publication Date:   16 December 2012
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   To order  
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Table of Contents

Contents Acknowledgments Introduction 1. Social Marketing: Even More Important Than You Think 2. Devising Your Strategy and Getting Started 3. Engagement 101: Determine Your Voice and Personality 4. How to Develop Content That Promotes Engagement 5. Become Truly Customer-Centric—and Reap the Advantages 6. How to Avoid Pitfalls, Deal with Crises, and Keep Your Brand’s Reputation Intact 7. How to Staff Your Social Team and Organize for More Effective Engagement 8. Tools for Producing More Relevant, Targeted Engagement 9. How to Identify Influencers, Work with VIPs, and Grow Word of Mouth Substantially 10. How to Build Strong Relationships with Bloggers and Work with Online Personalities 11. Increase Engagement by Turning Your Employees into Marketers 12. How to Engage with ROI in Mind 13. Going Social in Real Life 14. Final Word Notes Index

Reviews

With humor and a friendly tone, Goldman walks his audience through getting buy-in for a program, the proper care and feeding of customers, balancing 'likes' vs. engagement and quantity vs. quality, avoiding common missteps, customer retention, building strong relationships with bloggers, working with online personalities, and bringing your efforts into the physical world....This funny, friendly book is an excellent primer for the social media-averse. - Publishers Weekly

Get this book if you have anything to do with social media in your professional or personal life. --OfficePro Going Social is a book you have to own if social media marketing is part of your strategy. --Small Business Trends Going Social is a book that any social media marketing practitioner worth their salt should take a look at. --Young Upstarts With Going Social any business leader or marketer can get an edge on choosing the right social channels, perfecting the right social strategy, and forging genuine, meaningful, and rewarding connections with customers. - Retail Observer With humor and a friendly tone, Goldman walks his audience through getting buy-in for a program, the proper care and feeding of customers, balancing 'likes' vs. engagement and quantity vs. quality, avoiding common missteps, customer retention, building strong relationships with bloggers, working with online personalities, and bringing your efforts into the physical world....This funny, friendly book is an excellent primer for the social media-averse. - Publishers Weekly

Author Information

JEREMY GOLDMAN, a recognized expert in social marketing, has managed e-commerce and social media for major brands, including Kiehl's, TEMPTU, and Jurlique, and consulted with numerous others. He is currently AVP of Interactive Communications for iluminage inc., a Unilever subsidiary he helped found.

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