Overview

Responsive design is more than the technical; it's a new way of communicating and working that affects every person on your team. Karen McGrane draws on data and stories from real-world teams to show you why going responsive is just good business sense-and how to set up your project (from concept to launch) for total success. Learn how to plan and scope work, collaborate in a responsive context, evaluate content, handle browser support and testing, and measure performance outcomes. No matter your role or project, go responsive with confidence.

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9781952616396

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There is absolutely no better person than Karen McGrane to guide you through the process of launching a responsive site. She says, 'The design is often the easy part.' What's harder is navigating the process, making decisions, and wrangling organizational change. Through lots of data, and even more personal experience, Karen will get you there. -CHRIS COYIER Creator of CSS-Tricks and cofounder of CodePen Finally, a book that puts together the business argument for doing the right thing for users and customers. Karen McGrane's Going Responsive will go a long way in helping hands-on practitioners make the case for funding and supporting the drive toward responsive design. -LISA WELCHMAN Author of Managing Chaos: Digital Governance by Design Coordinating people is the hardest part of any project. Packed with wisdom accumulated from years of experience, Going Responsive will give your team a shared understanding of the decisions that will need to be made. Hand one to everyone on your project, and prevent time-wasting, budget-burning failures. -JEN SIMMONS Executive producer and host of The Web Ahead This is the book our industry has needed since 2010. It addresses the real challenges in building responsively. Buy it, read it, and never look back. -BEN CALLAHAN President at Sparkbox

Author Information

Karen McGrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty-five years. Currently, she is a partner in Autogram, a consultancy focused on design and content management systems that she founded with Ethan Marcotte and Jeff Eaton. Previously, she was managing partner at Bond Art + Science, a UX consultancy she founded in 2006 and formerly VP and national lead for user experience at Razorfish. Karen teaches Design Management in the MFA in Interaction Designprogram at the School of Visual Arts in Manhattan. She is the author of Going Responsive(2015) and Content Strategy for Mobile(2012), both published by A Book Apart.

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