Overview

"Forget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance, opting for a ""think global, act local"" approach. They leverage technology and remote talent to establish a presence in multiple countries, often focusing on niche markets. While lacking the size of traditional multinationals, mini-multinationals are agile and adaptable. They can quickly respond to local needs and capitalize on opportunities before larger players catch on. Their success story challenges the one-size-fits-all model of internationalization, demonstrating that global ambitions can start small and scale rapidly"

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9783384232434

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