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9780190677848

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"""With deep compassion and penetrating insight, Stuart Vyse turns the lens of science to uncover the reasons so many people cannot save what they earn...Vyse's program on how to avoid debt should be printed on the back of every credit card application form."" --Michael Shermer, author of Why People Believe Weird Things and The Mind of the Market Praise for the First Edition ""In this compelling and wide-ranging work, Vyse explores the history of lending in America, the invention of the shopping cart, the evolution of self-service discount shopping, and the explosion of branding and advertising."" -- Michelle Singletary, The Washington Post"

< With deep compassion and penetrating insight, Stuart Vyse turns the lens of science to uncover the reasons so many people cannot save what they earn... Vyse's program on how to avoid debt should be printed on the back of every credit card application form.> -Michael Shermer, author of Why People Believe Weird Things and The Mind of the Market

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Stuart Vyse is a behavioral scientist, teacher, and writer. He holds PhD and MA degrees in psychology and BA and MA degrees in English Literature. He taught at Providence College, the University of Rhode Island, and Connecticut College, where he was Joanne Toor Cummings '50 Professor. Vyse's book Believing in Magic: The Psychology of Superstition won the 1999 William James Book Award of the American Psychological Association and has been translated into Japanese, German, and Romanian.

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