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9783032201317

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Jasmine Parajuli Jasmine Parajuli is an Instructional Assistant Professor of Marketing in the School of Business Administration at the University of Mississippi. Her primary research interests include marketing leadership, crisis management, artificial intelligence in marketing strategies, and bibliometric analysis. She has published and presented her work in peer-reviewed journals and conferences such as the Journal of Marketing Theory and Practice, the Academy of Marketing Science, the Association of Collegiate Marketing Educators, the Southeast Marketing Symposium, and the International Society of Marketing. Dr. Parajuli currently serves as Proceedings Co-Editor and Director of Social Media for the Academy of Marketing Science. Before joining Ole Miss, she taught for two years as an Assistant Professor of Marketing at Southern Arkansas University. She has taught a range of courses, including Principles of Marketing, Retailing, Project Management, Social and Digital Media Metrics, Marketing Research, Consumer Behavior, Global Marketing, and Integrated Marketing Communications. Amrita Dey Amrita Dey is Assistant Professor of Marketing in the Daniels College of Business at the University of Denver (USA). Her research specializes in visual elements in marketing encompassing areas such as crowdfunding, innovation, prosocial products, and donations. Before joining academia, she led marketing for both B2C and B2B brands within the Tata and Mahindra Group of companies in India. Her work won numerous prestigious awards for marketing and innovation, including the “Wall Street Journal Asia Innovation Award”. Amrita holds several patents and design registrations.

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