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Full Product Details

Author:   Ericka Johnson ,  Ebba Sjögren ,  Cecilia Åsberg
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.50cm , Length: 23.40cm
Weight:   0.410kg
ISBN:  

9781472481634

ISBN 10:   1472481631
Pages:   126
Publication Date:   27 May 2016
Audience:   General/trade ,  College/higher education ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

About the Authors Acknowledgements 1. Introduction: Glocal Pharmaceuticalization Part I Changes in Forms of Governance 2. Governing by Drugs: Conniving Patients, Beguiled Doctors and Disciplining Drugs 3. ‘A Few Good Men’ are Not Enough: Upsetting General Categories with Specific Knowledge When Making Reimbursement Decisions Part II Changes in the Medical Discourse 4. The Swedish Medical Discourse: Impotence, Erectile Dysfunction and Viagra in Läkartidningen 5. Alpha-Blockers and a Weaker Pharmaceutical Influence on Medical Discourse Part III Techno-Social Relationships and Identities 6. Enrolling Men, their Doctors, and Patients: Individual and Collective Responses to Erectile Dysfunction 7. Viagra Selfhood: Pharmaceutical Advertising and the Visual Formations of Swedish Masculinity 8. Conclusions: Glocal Pharma and the Swedish Viagra Man References Index

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Author Information

Ericka Johnson is Assistant Director of the Technology and Social Change Division at Linköping University, Sweden and co-editor of Technology and Medical Practice: Blood, Guts and Machines. Visit her website: www.erickajohnson.se Cecilia Åsberg is Professor of Gender Studies at Linköping University, Sweden. Ebba Sjögren is Associate Professor in the Department of Accounting at Stockholm School of Economics, Sweden.

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