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9781594517587

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At long last, George Sage has given us the first comprehensive critical analysis of globalization and sport. From Nike to TV; from the Olympics to the Internet; Sage systematically probes the sources and consequences of global linkages and processes for athletes, fans, sport organizations and nation states. This is a must read for fans, critics, and scholars of sport. -- Michael A. Messner, University of Southern California This book provides a much needed introduction to sport and globalization. Sage clearly articulates the economic, political, and cultural processes that shape global sport and, through his careful documentation, is able to illustrate the complexities and tensions of globalization processes. -- Becky Beal, California State University-Eastbay

Sage has done it again. His systematic research into 'sport sociology' is legion. With this book, he extends his mark by providing one of the few comprehensive treatments of globalization and sport. ... Balanced in looking at worldwide coverage of sport played worldwide. Highly recommended. -CHOICE At long last, George Sage has given us the first comprehensive critical analysis of globalization and sport. From Nike to TV; from the Olympics to the Internet; Sage systematically probes the sources and consequences of global linkages and processes for athletes, fans, sport organizations and nation states. This is a must read for fans, critics, and scholars of sport. -Michael A. Messner, University of Southern California This book provides a much needed introduction to sport and globalization. Sage clearly articulates the economic, political, and cultural processes that shape global sport and, through his careful documentation, is able to illustrate the complexities and tensions of globalization processes. -Becky Beal, California State University-Eastbay

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George H. Sage is Professor Emeritus of Sociology and Kinesiology at the University of Northern Colorado. He has authored or co-authored 16 books. He was inducted into the National Association for Sport and Physical Education Hall of Fame in 2006.

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