Full Product Details
Author: D. Sutton
Publisher: Palgrave Macmillan
Imprint: Palgrave Macmillan
Dimensions:
Width: 14.00cm
, Height: 1.60cm
, Length: 21.60cm
Weight: 0.421kg
ISBN: 9780230611740
ISBN 10: 0230611745
Pages: 210
Publication Date: 13 October 2009
Audience:
College/higher education
,
Professional and scholarly
,
Undergraduate
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
<p>“Provides a glimpse into the origins of advertising and the key role that women played in creating today’s global standard of feminine beauty…A useful volume for marketing as well as women’s studies collections…Recommended.”-- Choice <p> An empirically rich and beautifully written study of the complex and often contradictory roles that women and gender played in the history of American advertising.  This should be essential reading for all those interested in understanding in what ways gender, class and race matter to the projection of American commercial culture at home and abroad.”—Mona Domosh, Dartmouth College “This absorbing book contributes to a growing body of sophisticated work about 20th century advertising. Sutton’s study follows a group of avant-garde female copy writers, the J. Walter Thompson Women’s Editorial Department, focusing particularly on the interwar years. Sutton shows how these class-
<p> Provides a glimpse into the origins of advertising and the key role that women played in creating today's global standard of feminine beauty...A useful volume for marketing as well as women's studies collections...Recommended. -- Choice <p> An empirically rich and beautifully written study of the complex and often contradictory roles that women and gender played in the history of American advertising. This should be essential reading for all those interested in understanding in what ways gender, class and race matter to the projection of American commercial culture at home and abroad. --Mona Domosh, Dartmouth College This absorbing book contributes to a growing body of sophisticated work about 20th century advertising. Sutton's study follows a group of avant-garde female copy writers, the J. Walter Thompson Women's Editorial Department, focusing particularly on the interwar years. Sutton shows how these class-conscious, professional, modern, feminist style-setting copywriters created 20th century cosmetics advertising in JWT's imperialist, hyper-masculine corporate culture. --Tani E. Barlow, Ting Tsung and Wei Fong Chao Professor of Asian Studies, History Department, Rice University.
Provides a glimpse into the origins of advertising and the key role that women played in creating today's global standard of feminine beauty ...A useful volume for marketing as well as women's studies collections ...Recommended. - Choice An empirically rich and beautifully written study of the complex and often contradictory roles that women and gender played in the history of American advertising. This should be essential reading for all those interested in understanding in what ways gender, class and race matter to the projection of American commercial culture at home and abroad. - Mona Domosh, Dartmouth College This absorbing book contributes to a growing body of sophisticated work about 20th century advertising. Sutton's study follows a group of avant-garde female copy writers, the J. Walter Thompson Women's Editorial Department, focusing particularly on the interwar years. Sutton shows how these class-conscious, professional, modern, feminist style-setting copywriters created 20th century cosmetics advertising in JWT's imperialist, hyper-masculine corporate culture. - Tani E. Barlow, Ting Tsung and Wei Fong Chao Professor of Asian Studies, History Department, Rice University.
""Provides a glimpse into the origins of advertising and the key role that women played in creating today's global standard of feminine beauty . . .A useful volume for marketing as well as women's studies collections . . .Recommended."" - Choice ""An empirically rich and beautifully written study of the complex and often contradictory roles that women and gender played in the history of American advertising. This should be essential reading for all those interested in understanding in what ways gender, class and race matter to the projection of American commercial culture at home and abroad."" - Mona Domosh, Dartmouth College ""This absorbing book contributes to a growing body of sophisticated work about 20th century advertising. Sutton's study follows a group of avant-garde female copy writers, the J. Walter Thompson Women's Editorial Department, focusing particularly on the interwar years. Sutton shows how these class-conscious, professional, modern, feminist style-sett ing copywriters created 20th century cosmetics advertising in JWT's imperialist, hyper-masculine corporate culture."" - Tani E. Barlow, Ting Tsung and Wei Fong Chao Professor of Asian Studies, History Department, Rice University.
Author Information
DENISE H. SUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children's Zone as Director of Communications.
