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9780471499381

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Reviews

...both books are good summaries of the practical literature on global firms...functional to the core, these books tell managers what is and what to do . Their statements are often supported by good diagrams that really are worth a thousand words. The books represent one--stop shopping for the busy middle manager interested in globalisation. (Times Higher Education Supplement, 3 May 2002)

...both books are good summaries of the practical literature on global firms...functional to the core, these books tell managers what is and what to do . Their statements are often supported by good diagrams that really are worth a thousand words. The books represent one-stop shopping for the busy middle manager interested in globalisation. (Times Higher Education Supplement, 3 May 2002)

Author Information

Paul Kirkbride, Ashridge, is the editor of Globalization: The External Pressures, published by Wiley.

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