Overview

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.

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9781403905826

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MICHEL FREYSSENET is Research Director at the National Centre of Scientific Research, Paris. He is Co-Founder and Co-Director of GERPISA International Network. - - KOICHI SHIMIZU is an Economist and Professor at Okayama University. He is a member of the Steering Committee of GERPISA. - - GIUSEPPE VOLPATO is Dean of the Faculty of Economics at the Ca' Foscari University, Venice where he is Professor of Management and Business Strategy.

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