Overview

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.

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9781349510009

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JOSÉ RICARDO RAMALHO Professor of Sociology, Federal University of Rio de Janeiro MARCO AURÉLIO SANTANA Associate Professor of Sociology, University of Rio de Janeiro LUIS PAOLO BRESCIANI Director for Economic Development, City Governmant at Santo Andre RUY QUADROS Assistant Professor, Department of Science and Technology, Unicamp LUIS ANTONIO CARDOSO LUDGER PRIES Chair on Sociology of Organisations and Participation Studies, Ruhr-Universität Bochum MYEONG-KEE CHUNG Professor of Economics, Hannam University ANDY DANFORD Employment Studies Research Unit, University of the West of England VALERIA PULIGNANO Lecturer in Industrial Relations, University of Warwick Business School UDO REHFELDT Researcher, Institute de Recherches Economiques et Sociales YOLANDA MONTIEL CIESAS, Mexico STEVE BABSON Labour Studies Center, Wayne State University WAYNE LEWCHUK Labour Studies Programme, McMaster University CHARLOTTE YATES Labour Studies Programme, McMaster University MASAKI SARUTA Chukyo University, Nagoya

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