Overview

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.

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9781845931704

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Jack Carlsen is Professor of Sustainable Tourism at Curtin University, Western Australia and Founder and Co-Director of the Curtin Sustainable Tourism Centre. He has an extensive research track record, which has produced more than 200 scholarly publications on various topics related to tourism planning, markets, development and evaluation. He was leader of the Sustainable Enterprises research program for the Sustainable Tourism Co-operative Research Centre and leader of the Technical Team that developed the Maldives Third Tourism Master Plan 2007-2011. His other books include The Family Business in Tourism and Hospitality (CABI 2004), Global Wine Tourism: Research, Management and Marketing (CABI 2006) and Innovation for Sustainable Tourism (Goodfellows Publishers, in press)

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