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9780415365963

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<p>'It's a must read for anyone who realises the critical importance and the power of corporate reputation and who understands how a mismanaged crisis can destroy that reputation.' - Martin Langford, MD, Kissmann Langford

'It's a must read for anyone who realises the critical importance and the power of corporate reputation and who understands how a mismanaged crisis can destroy that reputation.' - Martin Langford, MD, Kissmann Langford

Author Information

Simon Moore is Associate Professor at the IDCC Dept, Bentley College, Waltham, Massachusetts, USA. Simon Moore specialises in international corporate communication, public affairs, issues management, risk communication and crisis preparedness. Michael Seymour is International Director for Crisis & Issues Management, London. An internationally experienced crisis manager and planner, Mike Seymour provides strategic and communications counsel to senior management teams as they face major issues and emergencies. Drawing upon his experience of leading multi-disciplined teams, he is a regular lecturer and media commentator in the crisis management and planning fields.

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