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9780415398442

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Alan Branch has done it again! Global Supply Chain Management and International Logistics fills a longstanding void in the textbook market by providing a much-needed comprehensive overview of an important and complex topic that continues to evolve. The book is technically thorough yet immensely readable, liberally peppered as it is with relevant and illuminating practical examples and case-studies from industry. The solid grounding it provides will see it become required reading for both students wishing to pass exams and for the business community seeking to enhance competitiveness. Yet another winner from the Alan Branch stable of winning textbooks. Prof. Kevin Cullinane, Director of the Transport Research Institute, Napier University, Professor of International Logistics

Alan Branch has done it again! Global Supply Chain Management and International Logistics fills a longstanding void in the textbook market by providing a much-needed comprehensive overview of an important and complex topic that continues to evolve. The book is technically thorough yet immensely readable, liberally peppered as it is with relevant and illuminating practical examples and case-studies from industry. The solid grounding it provides will see it become required reading for both students wishing to pass exams and for the business community seeking to enhance competitiveness. Yet another winner from the Alan Branch stable of winning textbooks. Prof. Kevin Cullinane, Director of the Transport Research Institute, Napier University, Professor of International Logistics

Alan Branch has done it again! Global Supply Chain Management and International Logistics fills a longstanding void in the textbook market by providing a much-needed comprehensive overview of an important and complex topic that continues to evolve. The book is technically thorough yet immensely readable, liberally peppered as it is with relevant and illuminating practical examples and case-studies from industry. The solid grounding it provides will see it become required reading for both students wishing to pass exams and for the business community seeking to enhance competitiveness. Yet another winner from the Alan Branch stable of winning textbooks. Prof. Kevin Cullinane, Director of the Transport Research Institute, Napier University, Professor of International Logistics

Author Information

Alan E. Branch is an international consultant, lecturer and examiner/moderator. He has lectured widely in the UK and overseas, including visiting lectureships at Cardiff University, Reading University, Plymouth University, Leicester University, London City College and Rennes International School of Business in France.

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