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9781845200800

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'Global Sport Sponsorship provides an important contribution to the literature on sports sponsorships. The book succeeds in achieving its goal of providing the first truly cutting-edge perspective on the cultural, economic, and social consequences of sponsorships on a global basis. Because sport has become an increasingly international phenomenon, this book's global perspective could not be more timely.' Dennis Howard, Head of Marketing and Philip H. Knight Professor of Business, University of Oregon 'A timely, comprehensive and challenging analysis of the phemonemon of global sport sponsorship which should be essential reading for both students and researchers.' Barrie Houlihan, Loughborough University

'Global Sport Sponsorship provides an important contribution to the literature on sports sponsorships. The book succeeds in achieving its goal of providing the first truly cutting-edge perspective on the cultural, economic, and social consequences of sponsorships on a global basis. Because sport has become an increasingly international phenomenon, this book's global perspective could not be more timely.'Dennis Howard, Head of Marketing and Philip H. Knight Professor of Business, University of Oregon'A timely, comprehensive and challenging analysis of the phemonemon of global sport sponsorship which should be essential reading for both students and researchers.'Barrie Houlihan, Loughborough University

Author Information

John Amis is Associate Professor in the Department of Human Movement Sciences and Education, The University of Memphis.T Bettina Cornwell is Professor of Marketing in the UQ Business School at the University of Queensland.

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