Overview
What part of this Asian address is the street? What is this accent and is it correct? Which one of these numbers is the postcode? In which language should I be corresponding? How do I salute this person? In what order should I output this name? For every individual entered on to a world-wide address database, these questions and others need to be answered precisely. This one-stop reference work covering 194 countries provides an international marketing database - to help ensure that your post is delivered to the correct destination and accurately names the recipient. The book provides, for each country, such information as address and postcode formats, postbox names, salutions, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and more. It seeks to make the management and development of any marketing database more efficient, less expensive and result in fewer errors. More importantly, it may give you a headstart in presenting the best first impression of the company to your potential customers.
Full Product Details
Author: Graham Rhind
Publisher: Taylor & Francis Ltd
Imprint: Gower Publishing Ltd
Edition: New edition
Dimensions:
Width: 21.00cm
, Height: 4.10cm
, Length: 29.70cm
Weight: 1.330kg
ISBN: 9780566081095
ISBN 10: 0566081091
Pages: 630
Publication Date: 07 January 1999
Recommended Age: From 0 to 19 years
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
'Question: I'm organising a series of roadshows across Europe and the Middle East ... large numbers of letters aren't reaching their destinations, because of differences in the way addresses are structured. Any ideas? Answer: There is a recently published manual which should meet your precise needs. ... the Global Sourcebook of Address Data Management ... should tell you everything you need to know ... could save you a fortune.' Marketing Event '... almost every question you might want to ask about addressing in any country you might wish to mail to - and not a few questions you never thought to ask, but should have done - is answered here ... here is an essential work of reference for any company engaged in international postage. Buy it, and consult it frequently.' Interactive Marketing, July/September 1999
'Question: ""I'm organising a series of roadshows across Europe and the Middle East ... large numbers of letters aren't reaching their destinations, because of differences in the way addresses are structured. Any ideas?"" Answer: ""There is a recently published manual which should meet your precise needs. ... the Global Sourcebook of Address Data Management ... should tell you everything you need to know ... could save you a fortune.' Marketing Event '... almost every question you might want to ask about addressing in any country you might wish to mail to - and not a few questions you never thought to ask, but should have done - is answered here ... here is an essential work of reference for any company engaged in international postage. Buy it, and consult it frequently.' Interactive Marketing, July/September 1999
Author Information
Graham Rhind is an acknowledged expert in the field of data management. He runs his own data consultancy company, GRC Database Information, in The Netherlands, where he researches postal code and addressing systems, collates international data, runs a busy postal link website and writes data management software. Graham also regularly speaks on the subject and is the author of Building and Maintaining a European Direct Marketing Database published by Gower.
