Overview

Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.

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9781668434376

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Ana Cláudia Campos holds a PhD in Tourism, a MA in Tourism Management, and a BA in Philosophy. Currently she is Assistant Researcher at CinTurs, the Research centre for Tourism, Sustainability and Well-being, Universidade do Algarve, Portugal. Her research interests are in tourism marketing, tourism experience, tourist psychology and co-creation. Sofia Almeida holds a PhD in Tourism and a degree in Business Communication. She is Assistant Professor at the Faculty of Tourism and Hospitality (FTH), Universidade Europeia. Her research focuses on the areas of hotel management, networks, coopetition, hotel marketing consortia, hotel branding and digital marketing. Sofia has been publishing in hospitality studies with several of her colleagues, as in Cooperation in the Hospitality of the Center: Myth or Reality? with C. Costa and J. M. Simões (Edições Actual, Almedina, 2018) and the network cooperation as a lever factor in Hospitality (Journal of Tourism and Development, 2015). She is a research member of the Centre for Geographical Studies, IGOT, Universidade Lisboa.

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