Global Observations of the Influence of Culture on Consumer Buying Behavior
Author:   Sarmistha Sarma
Publisher:   IGI Global
ISBN:  

9781522527275


Pages:   375
Publication Date:   13 July 2017
Format:   Hardback
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $594.00 Quantity:  
Add to Cart

Share |

Global Observations of the Influence of Culture on Consumer Buying Behavior


Overview

Full Product Details

Author:   Sarmistha Sarma
Publisher:   IGI Global
Imprint:   IGI Global
Dimensions:   Width: 21.60cm , Height: 2.40cm , Length: 27.90cm
Weight:   0.003kg
ISBN:  

9781522527275


ISBN 10:   1522527273
Pages:   375
Publication Date:   13 July 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

Author Information

Sarmistha Sarma is an Associate Professor at the Institute of Innovation in Technology and Management (affiliated to Guru Gobind Singh Indraprastha University, Delhi (India)) in the Department of Business Management. She has a PhD in Management from Fakir Mohan University, Balasore, Orissa, (India) along with a Master of Business Administration (M.B.A) from Gauhati University Assam (India). She likes to analyze the various factors leading to purchase decisions. Her research focuses on the ways lifestyle, culture, and ethnicity impact buying decisions. She is a founding member of the Center for Promotion of Multidisciplinary Research (CPMR), a society dedicated to the promotion of applied research in various disciplines.

Tab Content 6

Author Website:  

Countries Available

All regions
Latest Reading Guide

NOV RG 20252

 

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now