Overview

Healthcare and medical services have seen rapid development in various areas of the world, including Asia and Eastern Europe. These territories are now becoming a medical hub for many surrounding countries. Medical tourism is the practice of traveling to international regions for treatment that isn't available locally. This subject has gained significant attention throughout the tourism industry, as researchers and professionals are searching for specific advancements of medical care and hospital development in numerous countries. Growth of the Medical Tourism Industry and Its Impact on Society: Emerging Research and Opportunities is a collection of innovative research on the methods and advancement of medical travel for treatment in various global regions and provides insights for the growth prospects of the medical tourism business. While highlighting topics including destination branding, community impact, and hospital management, this book is ideally designed for medical executives, hospital directors, researchers, policymakers, academicians, practitioners, scholars, and students seeking current research on tourism practices within the medical field.

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9781799834281

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Manjeet Singh is presently working as Assistant Professor in the Department of Tourism and Travel Management, Central University of Jammu, Jammu. He is a Science graduate from the University of Jammu and completed MTM from School of Hospitality & Tourism Management, University of Jammu. He has extensive practical experience is the field of tourism and travel management and has worked with corporates like Yatra.com and Travel Boutique Online to name a few. He has participated in various trainings on entrepreneurship development, management development, business incubation and international business practices among others. He has been awarded with the IARDO RACE 2019 Bangkok Award for Best Educators. Subbaraman Kumaran is working as Professor in Alliance School of Business, Alliance University, Bangalore. The editor has 30 years of experience (14 years in Industry and 16 years in Teaching and Research). Holds a Doctorate degree from School of Management, Alagappa University, Karaikudi. He holds MBA (Master of Business Administration), MMM (Master of Marketing Management) and M.Phil. (Master of Philosophy in Management) from reputed Universities in Tamil Nadu. Completed B.Sc (Physics) under Madurai Kamaraj University and holds Bachelor of Engineering in Agriculture in the prestigious Farm University in India, Tamil Nadu Agricultural University, Coimbatore. In 2014, completed LL.B degree from Andhra University, Vizag. Published three books (Challenges and Strategies - Tourism Management, Tourism and Water, Hills and Valleys of Tamil Nadu) on Tourism Management. Three chapters contributed in three different book publications. Also published 15 research papers published in reputed Journals and 40 research papers published in National and International Conferences. Two research scholars completed Ph.D under my guidance. Organized more than 500 business development programmes.

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