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Author:   Marwan Kraidy ,  Patrick D. Murphy
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 2.50cm , Length: 23.40cm
Weight:   0.770kg
ISBN:  

9780415314404

ISBN 10:   0415314402
Pages:   328
Publication Date:   18 September 2003
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

"Part 1: Introduction, Chapter 1 Towards an Ethnographic Approach to Global Media Studies, Part 2: Situating Ethnography in Global Media Studies, Chapter 2 The Problem of Textuality in Ethnographic Audience Research, Chapter 3 Passing Ethnographies: Rethinking the Sites of Agency and Reflexivity in a Mediated World, Chapter 4 Where is Audience Ethnographer's Fieldwork?, Chapter 5 Audience letters and letter-writers: Constituting the Audience for Radio in Transnational Contexts, Chapter 6 Rituals in the Modern World: Applying the Concept of Ritual in Media Ethnography, Part 3: Researching the Local, Chapter 7 Negotiation and the Position: On the Need and Difficulty of 'Thicker Description', Chapter 8 ""Now that you're going home, are you going to write about the natives you studied?"": Telenovela Reception, Adultery and the Dilemmas of Ethnographic Practice, Chapter 9 Methodology as Lived Experience, Chapter 10 On the Border: Reflections on Ethnography and Gender, Chapter 11 Radio's Early Arrival in Rural Appalachia, Part 4: Articulating Globalization Through Ethnography, Chapter 12 Ask the West, Will Dinosaurs Come Back?, Chapter 13 Where the Global Meets the Local: South African Youth and Their Experience of Global Media, Chapter 14 Chasing Echoes: Cultural Reconversion, Self-Representation, and Mediascapes in Mexico, Chapter 15 Globalization avant la lettre? Audience Ethnography, Media Institutions and Local Identity in Lebanon, Part 5: Afterword, Chapter 16 Media Ethnography: Local, Global or Translocal?"

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