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OverviewHow has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media? This book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place. The book will critically appraise the state of sports television; rise of new sports media; emergence of hybrid sport cultural forms; eruption of sport-related political controversies and power struggles; mutations of forms of global sport fandom, and projections of the future of global media sport. Bringing together the latest interdisciplinary research, it is a really exciting book for all those interested in this emerging field. Full Product DetailsAuthor: Prof David RowePublisher: Bloomsbury Academic Imprint: Bloomsbury Academic ISBN: 9786613479112ISBN 10: 661347911 Publication Date: 01 December 2011 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: Available To Order We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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