Global Markets and Global Impact of Sports: SportsWorld

Author:   John Nauright ,  Sarah Zipp (Mount St. Mary's University, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367585891


Pages:   174
Publication Date:   30 June 2020
Format:   Paperback
Availability:   In Print   Availability explained
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Global Markets and Global Impact of Sports: SportsWorld


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Author:   John Nauright ,  Sarah Zipp (Mount St. Mary's University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.312kg
ISBN:  

9780367585891


ISBN 10:   0367585898
Pages:   174
Publication Date:   30 June 2020
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction - The twenty-first-century SportsWorld: global markets and global impact 1. Contested epistemology: theory and method of international sport studies 2. Revisiting Gustave Le Bon’s crowd theory in light of present-day critique 3. The new sporting Cold War: implications of the Russian doping allegations for international relations and sport 4. Origin, diffusion and development of polo: an East to West cultural flow 5. Political economy and judo: the globalization of a traditional Japanese sport 6. Leveraging participation in Olympic sports: a call for experiential qualitative case study research 7. Boosting ice hockey in China: political economy, mega-events and community 8. An analysis of Glasgow’s decision to bid for the 2014 Commonwealth Games 9. Platform politics: sport events and the affordances of digital and social media 10. NBC’s televised media portrayal of female athletes in the 2016 Rio Summer Olympic Games: a critical feminist view 11. A destination development by building a brand image and sport event tourism: a case of Sport City USA 12. Sport for development with ‘at risk’ girls in St. Lucia

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Author Information

John Nauright is Chair and Professor in the Department of Kinesiology, Health Promotion and Recreation at the University of North Texas, Denton, USA. He has published numerous and award-winning works on sport in global society. Sarah Zipp is a Lecturer in Sports Studies in the Faculty of Health Science and Sport at the University of Stirling, UK. Her work focuses on gender and development in sport.

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