Global Marketing Management System
Author:   Basil J Janavaras (Minnesota State Univ, Mankato, Usa) ,  Suresh George (Coventry Univ, Uk)
Publisher:   World Scientific Publishing Co Pte Ltd
Edition:   Second Edition
ISBN:  

9789813201071


Pages:   340
Publication Date:   14 June 2017
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Global Marketing Management System


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Overview

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.

Full Product Details

Author:   Basil J Janavaras (Minnesota State Univ, Mankato, Usa) ,  Suresh George (Coventry Univ, Uk)
Publisher:   World Scientific Publishing Co Pte Ltd
Imprint:   World Scientific Publishing Co Pte Ltd
Edition:   Second Edition
ISBN:  

9789813201071


ISBN 10:   981320107
Pages:   340
Publication Date:   14 June 2017
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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