Overview

Throughout the world, business executives ask themselves the same questions: How can I thrive in a new global marketplace? How can I apply my own experiences, personal, professional and cultural, in working with customers, suppliers, and competitors? What are the assets, and liabilities, of any national enterprise? Dozens of books and hundreds of articles have attempted to explore these key issues, but GLOBAL LITERACIES is the first to do so in a verifiable way. Using the exclusive results of a worldwide consulting firm survey of more than 3,000 leading business executives by Watson Wyatt, Robert Rosen produces the first model of the 'global leadership universals' critical for world-class excellence. Incorporating face-to-face interviews with more than seventy of the world's best known CEOs, including Sir Peter Bonfield, Chairman of BT, as well as short, sophisticated profiles of twenty-two national cultures, this book of insights and lessons is groundbreaking work on a hot subject.

Full Product Details

9780684859026

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Reviews

Norman R. AugustineChairman of the Executive Committee, Lockheed Martin CorporationWhat better way to learn the secrets of global business leadership than to ask successful global business leaders their secrets -- which is exactly what Bob Rosen has done. A tour through the real-world pages of his book can add to the bottom line -- not to mention saving a quarter million miles of travel.

Claude Smadja Managing Director, World Economic Forum A fascinating insight into the mindsetting perceptions and perspectives of the movers and shakers of the global economy. An invaluable tool for understanding the trends which are shaping our economic future. Michael R. Losey President and CEO, Society for Human Resource Management A comprehensive book on global business leadership -- thought-provoking and useful for doing business globally. Rosen and his contributors help us understand what that really means culturally for people and organizations. Norman R. Augustine Chairman of the Executive Committee, Lockheed Martin Corporation What better way to learn the secrets of global business leadership than to ask successful global business leaders their secrets -- which is exactly what Bob Rosen has done. A tour through the real-world pages of his book can add to the bottom line -- not to mention saving a quarter million miles of travel. Rolf-Ernst Breuer Chairman of the Management Board, Deutsche Bank Global Literacies impresses through its professional research. Particularly remarkable is the relevance it bears considering the variety of information processed. Joseph T. Gorman Chairman and CEO, TRW Inc. Global Literacies will make you realize your old business models just may not cut it in the first decade of the 2000s. Rosen's insightful CEO interviews are a lesson to us all that we need to be sensitive to cultural differences, the reality of national identity, and regional uniqueness. C. William Pollard Chairman and CEO, The ServiceMaster Company Robert Rosen's Global Literacies will be essential for the leader of tomorrow -- the leader in the 21st century. Alan Mulally President, Boeing Commercial Airplane Group Global Literacies is a wonderful opportunity to learn from successful teams that are creating meaning and value in our new world economy.

Author Information

Robert R. Rosen is a psychologist and founder and CEO of The Healthy Companies Group, an international consulting firm that advises executives of Fortune 500 and entrepreneurial growth companies. Watson Wyatt's European headquarters are in Reigate, Surrey.

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