Overview

Full Product Details

9781861891020

Table of Contents

Reviews

. . . well written . . . there is certainly plenty of argument based on personal viewpoints [and] drawing extensively on straightforward examples. * <i>Progress in Human Geography</i> *

The word 'Global' has become a near universal prefix. We see articles and books talking about global marketing, global management, global production - can global globalization be far behind? Certainly we live in a world that that justifies the phrase 'global village', and one too where much that organizations do is, to one degree or another, global. Arrive at the airport in almost any city in the world and you will see the evidence: advertising proclaiming names that are the same the world over (Sony, IBM, Coca Cola, Panasonic and many more). Going global is seen, in the commercial world at least, as a good thing, and certainly a product sold across the globe is likely to produce greater revenue than one confined to a smaller area. Yet there is also a feeling that this universal sameness is a retrograde step, one that acts to dilute valuable individual local culture. Short is Professor in the department of geography at Syracuse University. He takes a broad and constructive view of globalization, setting out to demonstrate that reinforces the power of individual states and fosters a world that thrives on local differences. In a short, well-considered and well-exemplified book he reviews what could be a labyrinthine area and makes it easy to read. It shows in detail how global organizations (Nike's world-wide activities in the production and distribution of shoes is just one example) affect the countries in which they operate. This is one of a series that has adopted a particularly attractive format that seems to make serious study very accessible. (Kirkus UK)

Author Information

John Rennie Short is Emeritus Professor at the School of Public Policy, University of Maryland, Baltimore County. His many books include The Urban Now: Living in an Age of Global Urbanism (2023).

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available