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9780899305868

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?US firms in meeting the challenge of world-class competition. The author first identifies causes responsible for changes in the global contest, enabling him to identify the factors associated with the success of winning firms. From that base, he suggests approaches for emulating the winners by shedding past constraints and espousing management practices appropriate to the present scene. Among the practices suggested, the author stresses the prevalence of global corporate alliances--from which the book's title is derived. Rather than offering an all-encompassing recipe for success, Starr provides insights and thought-provoking ideas. The book should be read by all business managers or aspiring managers; although much of the material presented is not new, unique arrangement, forceful logic, and reference to long-term cycles result in fresh approaches to a few of the most troublesome problems of our time. Many books in this area have appeared in recent years. Some elaborate on topics discussed by Starr, who attempts a more comprehensive view (e.g., Robert S. Eckley. Global Competition in Capital Goods. 1991). Recommended for public and academic collections, community college through graduate.?-Choice

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MARTIN K. STARR is a Professor at the Columbia Business School as well as Director of the Center for Operations based there. He has authored, co-authored, or edited nearly 100 books and articles on such topics as production systems, product design, and interactions between marketing and operations.

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