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OverviewInvestigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources. Full Product DetailsAuthor: Yasuyuki Motoyama , Professor Peter Nijkamp , Professor Jessie P. H. Poon , Professor Mike TaylorPublisher: Taylor & Francis Ltd Imprint: Routledge Edition: New edition Dimensions: Width: 15.60cm , Height: 1.70cm , Length: 23.40cm Weight: 0.476kg ISBN: 9781409421467ISBN 10: 1409421465 Pages: 180 Publication Date: 28 September 2012 Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter 1 Introduction; Chapter 2 In Search of Answers to Being Global and Local; Chapter 3 Sony’s Vaio 505; Chapter 4 Toyota’s Prius; Chapter 5 Canon’s Bubble Jet Printer BJ-10v; Chapter 6 Innovation and Geography;ReviewsAuthor InformationYasuyuki Motoyama is a senior Scholar in Research and Policy and with Kauffman Labs for Enterprise Creation at the Ewing Marion Kauffman Foundation. Tab Content 6Author Website:Countries AvailableAll regions |