Global Citizenship and the Legacy of Empire: Marketing Development

Author:   April Biccum (University of Lancaster, UK)
Publisher:   Taylor & Francis Ltd
ISBN:  

9780415846998


Pages:   218
Publication Date:   12 December 2013
Format:   Paperback
Availability:   In Print   Availability explained
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Global Citizenship and the Legacy of Empire: Marketing Development


Overview

This book investigates the parallels between mainstream development discourse and colonial discourse as theorized in the work of Homi Bhabha, Gayatri Spivak and Edward Said. Aiming to repoliticize post-colonial theory by applying its understandings to contemporary political discourses, author April Biccum critically examines the ways in which development in its current form has recently begun to be promoted among the metropolitan public. Biccum contends that what has begun is a sustained marketing campaign for development that is a repetition, augmentation and ultimately much greater success of the work of the Empire Marketing Board of 1926. Demonstrating how this marketing campaign for development attempts to facilitate support for neo-liberal globalization, Biccum contends that this theatre of legitimation is emerging in response to growing critical voices and counter-hegemonic activity on the international stage. Featuring in depth analyses of the UK, cultural values, DfID, the commemoration of the slave trade and campaigns including Live8 and Make Poverty History, this book will be of interest to students and scholars of postcolonial studies, development studies, and international political economy. It will also offer insights valuable to a wider range of subjects including critical theory and globalization studies.

Full Product Details

Author:   April Biccum (University of Lancaster, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Dimensions:   Width: 15.60cm , Height: 1.80cm , Length: 23.40cm
Weight:   0.340kg
ISBN:  

9780415846998


ISBN 10:   0415846994
Pages:   218
Publication Date:   12 December 2013
Audience:   College/higher education ,  Tertiary & Higher Education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1. A Shift in Vocabulary 2. By the Logic of a Rupture 3. Marketing Development: A ‘New’ National Narrative 4. Authorised Versions of ‘Otherness’: Creating Imperial Subjects Abroad 5. Marketing Empire: Creating Imperial Subject at Home 6. Gender and Development, Women Mark the Borders of Civility 7. Toward the Conscious Exploitation of Ambivalence

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Author Information

April Biccum is a Lecturer in the Department of Politics and International Relations at Lancaster University. Her research focuses on bringing post-colonial theory into the domain of political theory and the politics of development.

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