Overview

Socio economic development is shaped by social pressures and behavioral interactions of individuals and groups through social capital and social markets. Global campaigns led by various groups are vehicles to bring about awareness and change outlooks for the betterment of society by focusing on the burning issues of a particular region, zone, or area. Global Campaigning Initiatives for Socio-Economic Development explores unified campaigns and how they can help to make the economy globally competitive and sustainable through their impact on innovation, production, generating revenue, and increasing employability and quality of life. This publication covers a wide array of topics including customer value, digital innovation, and social innovation. It is designed for policymakers, academicians, researchers, technology developers, and government officials.

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9781522592112

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Luísa Cagica Carvalho held a PhD in Management in University of Évora – Portugal. Professor of Management on Department of Economics and Management, Institute Polytechnic of Setubal– Portugal. Guest professor in international universities teaches in courses of master and PhDs programs. Researcher at CEFAGE (Center for Advanced Studies in Management and Economics) University of Evora – Portugal. Author of several publications in national and international journals, books and book chapters.

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