Overview

Global Business Management was conceived with the intent of providing a comprehensive yet practical guide to navigating the complexities of the global marketplace. The book is structured to explore not only the theoretical underpinnings of international business but also the lived realities of enterprises operating across borders. From trade and investment flows to cultural intelligence, from global leadership practices to sustainability in business, the chapters are designed to offer both breadth and depth.This work is the culmination of years of academic exploration, classroom interactions, and industry engagement. It reflects my belief that management education must bridge the gap between theory and practice, equipping learners with knowledge that is both conceptual and actionable. The title Globoholic itself symbolizes a deep immersion into the world of globalization-embracing its opportunities while critically examining its challenges.

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