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Author:   Juan-Carlos Molleda ,  Sarab Kochhar (University of Florida)
Publisher:   John Wiley and Sons Ltd
Imprint:   Wiley-Blackwell
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.363kg
ISBN:  

9781118673966

ISBN 10:   1118673964
Pages:   272
Publication Date:   23 July 2019
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

1 Introduction and Overview of Global and Multicultural Public Relations 1 2 Research, Measurement, and Evaluation 21 3 Role of National Culture and Subcultures 45 4 Professionalism and Ethical Reasoning 69 5 Transnational Corporations and Global Public Relations Agencies 91 6 Nongovernmental Organizations (NGOs), Multilateral Organizations (MOs), and Activist Networks 105 7 Coordination and Control, Standardization and Localization 121 8 Cross‐national Conflict Shifting: How to Manage Transnational Crises 139 9 Corporate Social Responsibility, Sustainability, and Multisector Partnerships 163 10 Employee Communication and Global Teams 189 11 Technology, Social Media, and Big Data 209 12 Public Diplomacy and Corporate Foreign Policy in Government Institutions and Agencies 227 Index 247

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Author Information

JUAN-CARLOS MOLLEDA, PHD, is Edwin L. Artzt Dean and Professor, School of Journalism and Communication, University of Oregon. SARAB KOCHHAR, PHD, is Director of Communication Insights and Analytics, Kaiser Permanente.

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