Overview

Everybody loves a good doughnut. The magic combination of soft dough, hot oil, and sugar coating - with or without sprinkles - inspires a wide range of surprisingly powerful memories and cravings. Yet we are embarrassed by our desire; the favorite food of Homer Simpson, caricatured as the dietary cornerstone of cops, a symbol of our collective descent into obesity, doughnuts are, in the words of one California consumer, a 'food of shame.'Paul Mullins turns his attention to the simple doughnut in order to learn more about North American culture and society. Both a breakfast staple and a snack to eat any time of day or night, doughnuts cross lines of gender, class, and race like no other food item. Favorite doughnut shops that were once neighborhood institutions remain unchanged - even as their surrounding neighborhoods have morphed into strip clubs, empty lots, and abandoned housing.Blending solid scholarship with humorous insights, Mullins offers a look into doughnut production, marketing, and consumption. He confronts head-on the question of why we often paint doughnuts in moral terms, and shows how the seemingly simple food reveals deep and complex social conflicts over body image and class structure. In Mullins's skillful hands, this simple pastry provides surprisingly compelling insights into our eating habits, our identity, and modern consumer culture. This is a trip through the doughnut hole to learn what a humble circle of fried dough tells us about ourselves.

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Reviews

Mullins does a fine job of examining the doughnut not as a singular thing or symbol, but as a complex object that elicits many subtly different - sometimes contradictory - ideas about us. He grapples with the complicated social history of this particular food item not by merely examining its physical history, but by tracing the rich and complicated connections between doughnuts and people across time, space, ethnic identity, and national boundaries. - Jamie C. Brandon, coeditor of Household Chores and Household Choices

Mullins does a fine job of examining the doughnut not as a singular thing or symbol, but as a complex object that elicits many subtly different - sometimes contradictory - ideas about us. He grapples with the complicated social history of this particular food item not by merely examining its physical history, but by tracing the rich and complicated connections between doughnuts and people across time, space, ethnic identity, and national boundaries. - Jamie C. Brandon, coeditor of Household Chores and Household Choices

Author Information

Paul Mullins, associate professor of anthropology at Indiana University - Purdue University, Indianapolis, is the author of Race and Affluence: An Archaeology of African America and Consumer Culture.

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